Top 5 Wellness Apps Performance in Australia Q4 2022

In Q4 2022, the top 5 wellness apps in Australia exhibited mixed performance across weekly downloads, revenue, and active users on a unified platform. Below, we break down the metrics for each app.

Calm saw its weekly revenue fluctuate, starting at around $75K and peaking at $78K in mid-October before declining to approximately $61K by the end of December. Weekly downloads ranged from 3.7K to 5.4K, with a noticeable increase to 5.1K in the final week of December. Active users remained relatively stable, averaging around 78K throughout the quarter.

Headspace: Sleep & Meditation experienced a peak in weekly revenue at $71K in mid-October, followed by a slight decline to $57K by the end of December. Weekly downloads peaked at 4.5K in early October but generally trended downward, ending the quarter at 4.4K. Active users saw an uptick in the final week, rising to 51.8K from a low of 44.9K.

Sleep Cycle - Tracker & Sounds maintained steady weekly revenue around $18K in October, which decreased to approximately $14.8K by late December. Weekly downloads started at 4K and gradually declined to around 1.7K. Active users saw a decline from 64.5K to 58.6K throughout the quarter.

Waking Up: Meditation & Wisdom had a varied performance in weekly revenue, starting at $17.5K and dropping to around $13K by the end of the year. Downloads fluctuated slightly, peaking at 813 in late October and ending the quarter at 561. Active users remained stable, averaging around 5.7K.

Reframe: Drink Less & Thrive showed an increase in weekly revenue, peaking at $15.5K in mid-November before falling to $8.4K by late December. Downloads varied, peaking at 2.1K in early November and ending the quarter at 1.9K. Active users increased steadily, reaching 9.5K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.